Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
With a strong foundation in graphic design, I've shaped digital experiences as both Director of Art Development and Director of Marketing across multiple companies. My expertise is creating website designs that seamlessly blend aesthetic appeal with e-commerce functionality and SEO optimization. By merging visual creativity with user research, I develop engaging designs that drive business results while maintaining a compelling user experience.
Your Brand Cafe is a B2B e-commerce company that offers affordable branded packaging for small food and beverage businesses. As the lead designer and Marketing Director, I spearheaded a complete website redesign, implemented various site changes, conducted user experience research, and maintained the website's front-facing elements.
YBC Supply is the sister company to Your Brand Cafe, providing affordable and reliable supplies for coffee shops and restaurants. As the Marketing Director when YBC Supply was established, I conducted market research and designed the website to be optimized for our target audience.
Radix Branding Solutions is a B2B company operating in the promotional products sector. During the design of this website, I conducted market research, organized a photo shoot, and developed the design and images, all aimed for their target audience findings.
Here is an example of a TOF page. This page is designed to showcase the main product categories and provide visitors with additional information. For this project, I was responsible for designing the layout, directing the photo shoot for the product images, and editing images for web. I also oversaw the copywriting and ensured that it was optimized for SEO. Click here to view the live page.
Here is an example of a product page design. This page's purpose is to serve as the conversion point for visitors, making it easy for them to access important information and add products to the cart. For this project, I was responsible for designing the layout, directing the photo shoot for the product images, and editing the images for the web. Additionally, I oversaw the SEO copywriting was opt
Here is the new customer landing page, designed for new customer ads and promotional material. This page aims to provide visitors with more information that addresses their pain points. Click here to view this live page.
YBC Supply is an eCommerce company that provides packaging solutions for the F&B industry. With a wide selection of products across multiple industries, it was important for the website layout to not only convey professionalism and trustworthiness, especially as a new company, but also to highlight its extensive range of products and the various industries it serves.
Here is the homepage design for Radix Branding Solutions. Since Radix serves B2B companies in the promotional products industry, it was important for the visuals to showcase the variety of products and branding capabilities that Radix offers. Click here to view the live site.
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